If you’ll be in Los Angeles or its vicinity on Saturday, August 4, check out the LuckyRice Festival at the Helms Bakery in Culver City. It’s not your average Asian night market (no cheap electronics or knick knacks will be on sale!) but instead, there’ll be fabulous food and drink prepared by a bevy of stellar chefs and mixologists.
My friend Danielle Chang is the founder of LuckyRice, a media and marketing company focused on Asian cuisine and culture. She and her team have been putting on sold-out Asian celebrations in New York since 2009, the centerpiece of which is an annual night market called the LuckyRice Festival.
There are few events in the U.S. that spotlight Asian food and culture in such a cool manner. Danielle’s goal is to offer fun and engaging events that position Asian foodways as something for everyone. They’re not ghettoized affairs.
A couple years ago we chatted about expanding LuckyRice beyond its NY home base. In 2012, Danielle realized her goal of taking the event to Las Vegas and Los Angeles too.
Here’s photo recap of the May 2012 LuckyRice Festival under the Manhattan Bridge in DUMBO, a neighborhood in Brooklyn, NYC:
The inaugural LuckyRice LA is being hosted by Sang Yoon (Lukshon and Father’s Office). He and Danielle have carefully curated the lineup of amazing local and out-of-town chefs to provide the food. You’ll be nibbling on tastings by:
Susur Lee (Top Chef Masters and Chef of Lee’s, Toronto; Chinois, Singapore and Zentan, Washington, DC), Angelo Sosa (Social Eatz, New York), Chai Chaowasaree (Honolulu, Hawaiian Airlines), Erik Bruner-Yang (Toki Underground, Washington DC), Andrea Nguyen (Santa Cruz) alongside renown local chefs such as Susan Feninger (STREET), Bryant Ng (Spice Table), Jet Tila (Charleston), Kris Yenbamroong (Night + Market), Mohan Ismail (RockSugar), Diep Tran (Good Girl Dinette) and Jenee Kim (Parks BBQ), Jitlada, Coolhaus and Eat Cake Cafe
Yes, that’s me in the list. I’ll be doing a couple of cool Asian Tofu dishes, signing and selling books, and chatting with guests about Asian cooking, ingredients -- whatever people want to ask about food. I’m flattered to be featured along with some of the best chefs in the nation. I worked for Susan in the early 1990s, and am friends with Bryant, Kris, Mohan, and Diep.
Let’s not forget the beverages. (Who can eat without drinking?) LuckyRice LA will feature 16 custom cocktails along with Singha Beer, craft sakes, shochus and homemade ginger ales. The mixologists for the evening include:
H. Joseph Ehrmann (Elixir, San Francisco), Orson Salicetti (Social Eatz, New York), Rosie Ruiz (Big Bar), Jaymee Mandeville (Drago Centro), Joseph Brooke (Mixology 101) and Gary Hayward (Bombay Sapphire)
It’s going to be a fabulous event. For details and to buy tickets, check the LuckyRice event page.
Or, toss your hat into the ring for a chance to win tickets. LuckyRice participants receive complimentary VIP tickets, and I’ve decided to give my pair away to one of you.
The two tickets are valued at $88 each (actually closer to $100 each with the taxes and processing fees). If you’re the winner, you get to bring a guest, enter 30 minutes early ahead of the crowd, and enjoy the VIP chef lounge all night long. A darn good deal, eh?
Here’s the giveaway lowdown:
Prize: 1 pair (2 VIP tickets) for LuckyRice LA Festival
Who is eligible to enter: You don’t have to live in Los Angeles to enter. However, you should be able to attend the event. If you cannot attend the event, you can pass the tickets to friends. They are barcoded so duplicates won't be tolerated.
How to enter: Simply leave a comment on this post. What’s your favorite tofu dish? Or, what’s your favorite Asian ingredient or chef? Include your email address so that I can contact you directly if you win.
Can you enter more than once? Yes, if you’re a fan of the VWK Facebook page, follow me on Twitter or have joined me on Pinterest, you can enter an extra time for each of those social media networks. If we’re buddies on all three, then shoot, you can enter 4 times. If you’re doing multiple entries, let me know who you are by including something like [FB], [Twitter], or [Pinterest] in your comment.
Deadline to enter: Saturday, July 28, noon (PST)
Selection, notification, and claiming the tickets: The winner will be randomly selected via Random.org and notified by email. The winner will be announced next Monday, July 30. I’ll send the winner the tickets. Then, it's just a matter of showing up at the event on August 4! If you’d like more details, read the official giveaway rules.
Good luck with winning the LuckyRice tickets!
Related posts: (if you're in the night market spirit)
- Vancouver Night Market
- Taipei Street Food
- Stir-fried clams with bean sauce (a street food/night market treat)
- Jackfruit, Toddy Palm, Pomegranate and Coconut Sweet Soup (che Thai, a street food or night market treat)
- Corn and Coconut Sweet Soup (che bap, a Viet snack that you can often buy from street vendors)