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R T I C L E Food in a post-socialist state Re-encountering Vietnamese food in Australia Food court fetish: the social arenas of Vietnamese diasporic youth appetites R
E L A T E D Magazine and Newspaper Articles
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Australian Journal of Anthropology, April 2004 Transitions in Taste in Vietnam and the Diaspora By Mandy
Thomas, Ph.D. This paper
argues that food and styles of eating have become the predominant markers
of social change for the Vietnamese in both Vietnam and in the diaspora.
In post-socialist Vietnam the transition to a market economy has allowed
for a huge growth in the number of restaurants and cafes, and in the north,
a return to an earlier style of cooking. The intense interest and emphasis
on food as embodied pleasure has meant that it has come to stand for the
transition away from a heavily state-controlled economy. The new configurations
of family and friendship are being framed by newly available ways of 'eating
out', which are both a means of social display and distinction as well
as an indicator of the tensions between reform and festivity within an
authoritarian nation-state struggling to define itself in a globalising
world. At the same
time as food in Vietnam is undergoing rapid transformation so too has
the Vietnamese diaspora generationally changed its eating patterns. Although
there has been a focus in the literature on food in the diaspora that
emphasises the nostalgic and recuperative elements of 'migrant food',
I argue that food is the prime mechanism of intercultural engagement for
each diasporic generation. For older Vietnamese, Vietnamese restaurants
and barbecues have been the sites of interplay between cultural 'tradition'
and innovation, and between Australianness and Vietnameseness, and these
interstitial places continue to be important for younger Vietnamese. Within
this established framework of cross-cultural interaction, for Vietnamese
youth, the social settings of 'ethnic food', eaten at home and shared
with family, have been grafted onto a sociality of eating fast food. This
melding together of both invention and convention, of transgression and
ordinariness provides the background against which young people from migrant
backgrounds are reinvigorating the social spaces of food consumption and
in the process both re-enchanting and destabilising the notion of migrant
food.
The comment
above is indicative of the notion that for many Vietnamese people, their
cuisine stretches back through time, through grandmothers, grandfathers
and ancestors, through landscapes, through memory and through evocations
of the past. This paper explores the comparative dimensions of the pleasures
of everyday experiences of eating in Vietnam and the Vietnamese diaspora
in Australia and reveals the modalities through which what is remembered
and what is transformed become modulated by social and political contexts.
In Vietnam, food is continuously inflected with political meaning. The
changes in eating styles have become a means to grasp the legacies of
the socialist past as well as their reconfigurations under a regime of
global capitalism. The implications of these present tensions are the
possibilities for the rise of new solidarities to form around popular
activities such as eating. Presently in Vietnam, to participate in café
society, to enjoy eating out and to feast at home becomes a way of constituting
selfhood against a regime the populace may wish to oppose. At the same
time as food in Vietnam is undergoing rapid transformation so too has
the Vietnamese diaspora generationally changed its eating patterns. While
pho (noodle soup) is a national passion in Vietnam, it is also thought
to be the quintessentially Vietnamese dish in Australia. Many older Vietnamese
migrants both nostalgically recreate Vietnamese food heritage in Australia
as well as subtly transform it, though young people are increasingly turning
to fast food eaten outside the home for many of their meals. In this paper
I analyse the meanings of diasporic home cooking and restaurant entrepreneurship
among older Vietnamese and compare the experience of eating food at home
and in restaurants with the eating of fast food among young Vietnamese.
This reveals, not only the ways in which this new style of eating marks
out new forms of belonging, but also the diaspora now engages in an 'intercultural'
space where tastes are reconstituted and re-imagined in relation to wider
society. Superficially,
diasporic and homeland food may appear to be markedly different; however,
the paper reveals the ways in which food is in both cases a primary means
of embodying and making tangible both social change and the relations
of power between groups in both societies. The paper theoretically extends
Appadurai's (1996,2001) analysis of globalisation in the making of modem
subjectivities by analysing the links between consumption and cultural
diversity in their grounded everyday dimensions. I argue that different
forms of belonging seen in the consumption of food in both sites carry
significations which have the possibility of both dissolving and reinforcing
national and/or homeland affinities. In Vietnam, food is presently being
reclaimed as a space of the market, of the long-forgotten past, and of
pleasure in a reassertion of Vietnameseness. By contrast in Australia,
the eating styles of Vietnamese people are being transformed both temporally
and generationally, as Vietnamese food becomes 'Australianised' and Australian
food becomes 'Vietnamised'. This process of engagement is no simple borrowing
or translation but a process of cultural creation with the material, cultural
and social resources available in the diaspora. Food
in a post-socialist state By examining
the changing meaning of food in contemporary Vietnam it is possible to
explore what happens to the sensing of cultural life under profound economic
change or displacement, how one might literally 'experience' social change.
I argue that it is important to explore the 'everyday embodiments' of
experience--those sensory elements of material culture, of food, fragrance,
clothing, bodies and the landscape. I explore what happens to the experience
of eating after a period of deprivation has ended and there has been a
return to a market economy--what stays the same and what has become modified
and refashioned (Cf. Clifford 1997). I describe the ascetic food landscape
in the 1980s and contrast this with the present escalation of pleasure
associated with eating. There was
no street trading, only large state-managed outlets for the distribution
of goods from state-controlled co-operative farms and industries. As a
result, the streets did not bustle, and, as reported to me by Hanoi residents,
people were under the close scrutiny of neighbours and employers and moved
about to and from their places of study or work, but there were no hives
of activity on the streets except at Tet. During this period individuals
only experienced very limited freedom of movement and were almost continuously
under surveillance by neighbours and colleagues. The economic transformations
that then took place led to a rapid evolution of consumption patterns,
to a highly diverse street trading cultural life and also to the possibility
of people congregating in groups, at noodle soup shops, in parks, and
with tea and cigarette sellers on the pavements. The transformations in
the use of space and the corresponding dynamic city life that developed
out of these spatial and economic changes have become too complex and
uncontrollable to be disciplined by the police or the party in spite of
ever-present directives and sanctions on street activities.
In contemporary
Vietnam, the emerging focus on bodily pleasure rather than bodily discipline
is mapping out social and political change and providing a cartography
of a nation passing through a phase of critical re-evaluation. That many
citizens describe the economic changes in the country in terms of a change
in sensory experiences is mostly related to the contrast between the denial
of pleasure that was evident in the post-1975 period. Hanoi had been under
a strict centrally planned economy and co-operativisation since 1954,
yet in the south the sensory life-worlds of citizens in the sprawling
metropolis of Saigon have been impacted upon by many more external forces,
not least the US presence until 1975. It is not
only in the urban areas that food has become the expression of a better
life and a removal from the effects of central planning. John Kleinen
in his study of northern Vietnamese village life, reports that family
feasting at weddings and funerals and death anniversary banquets have
been revived to often spectacular displays of food and music (1999:182-3).
Ceremonial processions, where gifts and wedding robes are displayed and
traditional umbrellas are put up, are coming back in often flamboyant
fashion (1999:177). Before the mid 1980s, celebrations at weddings were
required to be minimised and involved a limited number of guests and a
modest dowry. 'Dowry was officially limited to personal clothing, a pillow
or a blanket' (1999). As Hy Van Luong (1992) reports, during that time,
government rules restricted the size of wedding feasts by restrictions
on the food presented by the groom's family to the brides' relatives.
These strikingly changed ways of making 'sense' of events like marriage
are being experienced throughout the north of Vietnam. However, the state
attempts to intervene with regular directives against lavish weddings
and 'superstitious' practices. In December 2002 the interior ministry
was ordered to produce a set of rules on how to hold 'proper, economical
and civilised weddings', and the media were asked to produce stories that
depict modest weddings between state workers (Reuters, December 5 2002). As Philip
Taylor (2003) and Alex Soucy (2003) have written, there is presently an
emphasis on internal travel in Vietnam for religious purposes. This travel
involves elaborate planning and discussions about eating. Travelling to
pilgrimage sites throughout Vietnam is almost entirely the domain of women,
who organise the trips and focus on the food, the enjoyment of travel
and the social program of the pilgrimage. The pilgrimages have a carnivalesque
atmosphere with lively consumer activities, performances and food. The
sites of pilgrimage, cemeteries for the war dead and temples are reinvigorating
not just public memory but also the landscape. A by-product of economic
reform, this reenchantment of the landscape brings with it travel for
pleasure, complete with travelling performance troupes and musical groups
and an explosion of restaurants, drink stands and souvenir stores available
from the sites and along the road. There are many sensory correspondences
in Vietnam which create a code where colours may be associated with smells,
flavours and musical tones.(n1) In the period of sensory depression, not
only was fragrance unavailable, but music was restricted and foods rationed.
Rituals can be performed now in taste-ful splendour, with music, wines
and new types of incense, more pungent than before. Now one sense conjures
up another, in a cultural synaesthesia where smells, tastes, textures
and sensations are intertwined. On pilgrimages, in rituals and at weddings,
feasting with an abundance of food is thus linked with a rich world of
sensory pleasures, with music, incense and fabrics. In the last
decade the local market for music, foodstuffs and body products have simultaneously
expanded. As is the case in China, the emergence of new sites for socialisation
and new public venues enhances desire for 'commodity consumption and libidinous
indulgence' (Zhen 2001: 133). These spaces include restaurants, nightclubs
and luxury hotels, as well as pilgrimage sites and religious rituals.
As the aromatic smoke rises from the grilling of meat in outdoor markets,
the smell of baked bread rolls carried on the heads of women wafts along
the avenues, chickens tied to bicycles squawk on their way to their deaths,
and groups of girls in their freshly washed white ao-dais brush each others'
hair in the sun awaiting their school graduation, it is clear that the
senses have been awakened and now explode in many dimensions. The tactility
experienced through being together in a shared space of proximity has
political consequences. Habermas (1974) argued that the growth of urban
culture and bodies against bodies--through eating, leisure and at meeting
places--fuelled the development of a public sphere. In Hanoi the public
sphere is being manifest in the rise of a city which more closely incorporates
its citizens' yearnings for participation and bodily pleasure. Food has
become part of creative negotiations of the 'localisation' of the global
processes that now dominate the world economy. These new eating activities
also have to be negotiated with an unpopular regime which is still viewed
as pleasureless. An efflorescence of new religious movements that explode
in textures, sounds and tastes are enticing the populace away from the
solemn state (stage)-managed spectacles in which bodies of high-ranking
cadres are offered up as sense-less signifiers of 'nothing but' the people,
the nation, and the party. Economic changes in Vietnam have impacted upon
the sense-worlds of the Vietnamese and, as Serematakis argues, 'within
a society that is undergoing turbulent shifts in material values, modes
of representation and systems of reference, there can be a systemic character
to these movements which frequently only registers at the level of the
senses' (1994: 135). When Vietnamese migrate to Australia, their cultural
difference is experienced and often expressed through their embodied differences
and the foreign environment that they sense around them through their
bodies. The harshness of the landscape, the space, the silence and lack
of odour is for them both a sign of their separation and distance from
their new environment as well as a signifier of freedom. The senses play
an important role in social classifications and may trigger an experience
of difference (Classen 1993: 169). The odour, feel or taste of difference
is not so much a real scent or touch as it is a reaction transposed into
a sensory domain. By mapping transnational relations in their sensory
modalities in the process of thinking through migration, it is possible
to reconceptualise the effects of displacement in all their lived complexity.
I thus now turn to analysing the eating patterns within the Vietnamese
diaspora, particularly young people, to explore not just how 'Vietnamese'
food plays a role in connecting them to their parents' cultural background,
but what meanings eating fast food, a global popular phenomenon, have
in the diasporic context. Re-encountering
Vietnamese food in Australia For Vietnamese
people living in Australia, Vietnam is often remembered nostalgically
as a place of sensory pleasure where the food tastes not only more 'authentic'
but qualitatively better. 'Chicken in Australia is tastless' says Thuan
while Binh insists that 'the only good pho is in Hanoi'. Lan says, 'I
miss some vegetables that cannot be found in Australia such as xu hao,
and ke (a certain cereal that exists only in the North). Vegetables taste
a lot better in Vietnam. Everything is overgrown in Australia due to fertilisers
and so have less taste'. Homesickness is often expressed as a longing
to taste certain foods, to smell the fruits in the market and the odours
of cooking. In the exchange of gifts between family members in Vietnam
and Australia the goods leaving Vietnam are mostly relatively unprocessed
items such as tea, or fruit while those entering Vietnam are usually highly
processed foods like chocolate, alcohol and biscuits. Here the natural/artificial
distinction is made apparent and reproduces the notion that Vietnam produces
more 'natural' goods which the West acts on to transform them into something
both more 'sophisticated' and more 'artificial' (see Thomas 1999). Food
from Vietnam is remembered as part of the rich sensory world which is
conjured up in multiple associations. A young Vietnamese-Australian Binh
told me:
Pho is sometimes
viewed as the sensory essence of life in Vietnam. In 2002, a group of
young Vietnamese-Australians in Sydney designed a T-shirt they would sell
at their art exhibition--the T-shirt read 'I love Pho'. This they said
represented what it is to be Vietnamese in Australia today. These young
people all argued that although pho 'makes' them Vietnamese, pho in Australia
is tasteless, nothing like it is in Vietnam. Even Vietnamese food had
no taste in Australia, a country viewed as odourless, sanitised and bereft
of the remembered sensory pleasures of Vietnam. Another difference between
the homeland and Australia is that cooking Vietnamese food in Australia
is thought to be primarily associated with domestic space and seen as
time-consuming, whereas in Vietnam food is remembered as being readily
available on the streets at any time, at least for those who left before
the period of deprivation in the 1980s. Phuong, for example, tells me:
'My sisters and I recall the time in Vietnam when we were growing up,
when we just called out to itinerant sellers (hang rong) to get whatever
food we fancied. In one day there are at least a dozen of sellers selling
different foods.' Although
the idea that food was easy to obtain, fresh and varied in Vietnam is
what a lot of older Vietnamese people remember, in general the notion
of the plentiful supply of food in Australia is often stressed in stories
that people tell about how they eat differently here than in Vietnam.
For example, Thuan says:
This indicates
that the style of cooking might be similar but the way it is eaten and
the amounts have changed in Australia. Vietnamese food has in this way
been subtly altered in Australia through relative amounts, flavour and
in the venues for eating. Non-Vietnamese food, however, is always seen
at the other end of the spectrum of tastes and flavour. When Lien Yeomans
arrived as a Colombo plan student to study in Australia in 1962, she says,
'The following morning I sat red-eyed looking at a lifeless bowl of cornflakes
and pieces of cold toast, thinking of crowded warm Saigon with its bowls
of piping hot noodle soup and the Vietnamese sounds and aromas. Tears
fell into my corn fakes' (Yeomans 2001: 52). In 1962, she says, the only
herb that was available in Sydney was 'ordinary' mint (2001: 59). What
this story reveals is the very tangible way in which the 'taste' of a
new country was experienced as loss. It is often these embodied sensory
memories of 'dislocation' that Vietnamese people choose to write about
when they describe their arrival in Australia and the adjustments they
had to make. The experience of occasions surrounding eating and drinking
are moments when their 'difference' is sensed as a cultural bereavement
but also as something else 'in addition' as new cultural meanings are
accrued. Barbecues in Australia, for example, often provide a moment of
intercultural creation. Thuan, for example, thinks of barbecues in the
following way:
Here, the
barbecue is a moment of cross-cultural invention, and is not viewed as
loss but as something where one's Vietnameseness can be expressed within
an Australian modality.(n2) Peter McKenzie (2003) comments on this 'double
consciousness' associated with the diasporic experience when he describes
his experiences on entering a Vietnamese-owned Australian pub, The Royal
Hotel in Barkly Street Fitzroy, in Melbourne. On buying beer from the
Vietnamese barman and sitting down with his group of Vietnamese friends
McKenzie says, 'in this scene I recognised a mimetic image of the cultural
mannerisms of the Australian male drinker. But the familiarity seemed
out of place; the language and faces seemed so different, yet that sense
of mates drinking and talking in a pub, endured' (2003: 20). This intercultural
experience, 'this blurring of the familiar with the strange', he argues
is a reflection of what Taussig (1993) has called 'second contact', something
neither Vietnamese nor Australian but which involves their mutual 'co-implicatedness'.
What I argue here is that it is through food that this co-implication
becomes most apparent, both through Vietnamese food in the domestic and
restaurant setting and also through what is perceived to be 'Australian'
food. When Vietnamese
first started arriving in Australia in large numbers in the late 1970s
there was an initial spatial concentration in certain areas of our largest
cities; Cabramatta in western Sydney and Footscray in Melbourne, both
very culturally diverse areas. Vietnamese people preferred to live in
close communities at that time so they could easily speak their language,
buy their food and have access to Vietnamese-language services. Even as
Vietnamese people have slowly moved out of these areas the places continued
to be viewed as the heart of the Vietnamese community in Australia, and
people refer to them as having the best food. In Canberra, Vietnamese
people often travel for weekends to Sydney 'to have the taste of Vietnam'.
The fresh fruit and juice stalls, sugar cane juice, pho shops, restaurants,
butcheries, seafood stores and fruit and vegetable shops serve the local
diverse communities by providing a large range of items. The Vietnamese-owned
businesses however, dominate, and attract not just Vietnamese, but also
local Sydney tourists out for the day to participate in the city's 'cosmo-multiculturalism',
to employ Hage's (1997) term. It is apparent that small business operations
in the community have been primarily in the provision of food. Quyen commented
on the path of Vietnamese people into restaurants:
There are
many reasons why Vietnamese restaurants have been such a successful means
through which many families have made a life in Australia. The notion
that Vietnamese cuisine does not need to be formally 'taught' combined
with the necessity to find self-employment in a permitted niche market
led to the decision of many Vietnamese to open restaurants. Food in this
way is both a means for Vietnamese to be 'incorporated' into life in Australia
and, the same time, 'eating Australian' is a mechanism for embodying Australian
life. This is most apparent when exploring the relationship of Vietnamese
youth in Australia to fast food and the settings for eating such food. Food
court fetish: the social arenas of Vietnamese diasporic youth appetites
To further
the argument that Vietnamese people are often involved in the intercultural
'mirroring' (Mckenzie 2003) of what they perceive to be 'Australian' experience,
the relationship of Vietnamese youth to food will now be explored. In
interviews conducted during 2001,(n3) while most young people from Vietnamese
backgrounds said they considered themselves Australian, being an 'Aussie'
was frequently seen as a look (fair, light eyes), dressing a certain way
(very casual), being interested in barbeques, sport and drinking, and,
being granted a freedom from parental control (Butcher and Thomas, 2001).
Particular foods are seen as 'Australian', such as meat pies, steak or
lamb. The following are extracts from conversations that I had with two
young men of Vietnamese background:
The emphasis
on the perceived contrast between 'Australian' food and 'Vietnamese' food
is apparent in the interviews. Vietnamese food is mostly the food eaten
at home with parents. Although eating in Vietnamese restaurants does also
occur, the most common eating out experience is not in Vietnamese restaurants
where the food is often perceived as being not as good as that served
at home. As Ghassan Hage (1997) has argued the consumption of 'ethnic
food' at home is one of a locus of food practices with which migrants
work at feeling at home in Australia. When young Vietnamese people in
Australia reach adolescence most firmly associate Vietnamese food with
the domestic setting and eating out with 'eating diversely'. Although
Mintz (1985: 213) suggests that eating has become desocialised and that
the entire productive character of societies is being recast and with
it, 'the nature of time, work and of leisure', my research reveals the
way in which 'social' aspects of eating whether at home or out is central
to how meals are perceived by young Vietnamese people. The meal remains
an important template in Vietnamese households and retains its symbolic
significance (see also Caplan 1997: 6). Some researchers have suggested
that the meal stands as a powerful metaphor for the family and the nature
of family life (1997: 7). Nevertheless, eating patterns of young Vietnamese
indicate that eating out, particularly in food courts, enmeshes them in
a social world of their peers which they deliberately differentiate from
their parents. For these young people, eating out in food courts or fast
food outlets reflects the contemporary changes in technology and social
formations where meeting in shopping malls is a prime leisure activity
and is often arranged through mobile phone communication. These eating
occasions are situated in complex social spaces like the shopping mall
which are both temples of consumption and also workplaces for many young
people (Beardsworth and Keil 1997: 121). The eating patterns of young
Vietnamese in Sydney concern these wider productive and social processes
and the experiential modalities of consumption. Fast food is therefore
a means by which, following Hage's formulation, young Vietnamese build
a 'homely' space, but this space is not the domestic home, but rather
the home in the wider world, friendship networks and youth popular culture. We are in
Cabramatta, in western Sydney a symbolically fraught space in the national
imaginary--thought of as an Asian suburb, as a ghetto, as a site of criminality
and drugs. I am conducting interviews with young people for a group of
architects asked to redesign the public spaces of Cabramatta. In the group
are more than a dozen school students from Cabramatta, all born in Australia
from Asian parents. I ask them what they would like to see in Cabramatta
and they all enthusiastically call out 'Macdonalds and KFC!'. I ask why?
and they tell me, 'so we have somewhere to hang out after school, we have
nowhere to go except the library'. Thursday
night, Westfield Shopping Mall, Parramatta. The food court is an energetic,
jovial meeting place with many boisterous young men and women greeting
each other flamboyantly, calling out to each other and excitedly engaging
in conversation. Young men greet each other with displays of mock fighting,
hugging or parodies of social closeness such as gripping each other's
cheeks. The fashion and demeanour of the boys, although a mixture of styles,
has some distinct elements which are borrowed from black American street
culture. In a display of affinity to this cultural style it is also not
uncommon for the boys to call each other 'bro'. The girls are dressed
up for the outing to the mall. They keep looking about expectantly, glancing
at the boys and making mock laughs, while they sip on their thickshakes.
There are not only Vietnamese young people here but rather culturally
mixed groups of migrant youth, mostly Middle-Eastern, Pacific Islander,
Indian and Chinese. On Thursdays there are sometimes 800-1000 young people
in this one mall, and in the three food courts there are hundreds at a
time talking, 'hanging out' and eating in different groups. One young
woman tells me 'If I come here on Thursday night I know I'll be safe because
fifty of my cousins will be here too.' Friendship groups are mixed, being
ethnically very diverse, however mostly young people from Asian backgrounds
interlink with each other in groups of friends as do those from Middle-Eastern
background (see Butcher and Thomas 2001). In Chinatown
on Friday night the Sussex food court is packed with young men and women
in large groups, groups which break up and reaggregate, form and reform
through the night. Tables are joined then separated, people introduced,
food carried to and fro between the tables. These social groups are like
cells dividing and growing, breaking apart and coagulating. The groups
of young people are mostly Asian-Australian but also other migrant groups.
These forms of eating, in food courts with large numbers of young people,
constitute the new 'youth ethnic' mode of eating. And it is not the food
itself that is given primacy in these sites, but rather the social domains
generated by food courts and carparks. For young people from diverse cultural
backgrounds, the social settings of 'ethnic food', eaten at home and shared
with family, have been grafted onto a sociality of eating fast food. As
Probyn argues, across different sites of food consumption, 'the interminglings
of the cultural, the culinary and the corporeal' suggest different modalities
of thinking through the concern for the self (2001: 4). Food and eating
in this conception is one which Jack Goody sums up as 'a way of placing
oneself in relation to others' echoing Douglas's assertion that eating
is 'the medium through which a system of relationships is expressed' (cited
in Probyn 2001: 7). These eating
styles in food courts have their base in relations of power. The tangibilities
of power, its texture and flavour are experienced in food courts at the
macro levels of economics and class, at the level of global industries
of food production and consumption but is also palpable at the individual
level. That fast food outlets are the most common first job for migrant
youth in Sydney may also reflect the finding that eating in a food court
is also likely to be the first meal eaten 'outside' a domestic or 'ethnic'
setting for most migrant youth in Australia. Whereas cosmopolitans are
driven to immerse themselves in the food of 'ethnic cultures' and different
tastes to access 'cosmo-multicultural capital' (Hage 1997), ethnic youth
often seek out food which is not marked ethnically, is culturally 'odourless'
and homogenised, but still familiar such as that found at Macdonalds.
For young Vietnamese, fast food exhibits more cultural capital and marks
them out as having transcended their 'ethnicity' to acquire a more youth-oriented
cosmopolitan identity.(n4) For Vietnamese
youth, the contrasts between food at home and food in a food court are
numerous. An important one is that meals at home are seen as 'structured
events', a social occasion organised by rules prescribing time, place
and sequence of actions. A 'snack' at the other end of the spectrum has
no structure (Nicod 1974, cited in Bell and Valentine 1997). From observing
eating patterns of young people in foodcourts, it is quite clear that
eating may not even be a component of the pleasure they gain from food
court sociality. Ritzer (1993) who has studied fast food in the US argues
that food courts are 'amusement parks for food'. He also suggests that
eating without the anxieties of cutlery, tableware and the disapproval
of other customers is a major component of their appeal. That is, at more
formal 'cafés' and 'restaurants' customers are under the surveillance
of waiters and waitresses, they are guided through menus, food is brought
to the table, the tables are cleared and generally the diner is aware
of the boundaries of behaviour and control, and of how long they are acceptably
permitted to stay (1993). And herein lies one component of the attraction
of Vietnamese youth to food courts. The lack of constraint in food-courts
is an expression of an engagement with the wider youth culture they would
often like to be immersed in and accepted by, and consequently also represents
a distancing from what they may perceive as the boundedness of 'ethnicity'
lived at home through eating 'traditional' Vietnamese food'. Vietnamese
youth's attraction to food-courts is not typically experienced as cultural
loss or estrangement, but as 'access to the world out there' always with
the security of friends. Eating in this respect can be a mundane exposition
for Vietnamese youth of the visceral nature of their connectedness to
other young people. This appropriation of spaces and styles, rather than
demonstrating and reinforcing the social marginality of Vietnamese youth,
marks out a new terrain of cultural expression in terms of language, consumption
and leisure which is rapidly both re-enchanting and destabilising the
notion of migrant food. Although numerous authors have emphasised the
importance of meals in producing the home and the family (Bell and Valentine
1997: 59), it appears that for many Vietnamese youth food consumption
patterns renegotiate notions of the family, or produce new understandings
of the family in its diasporic setting. Vietnamese food, although found
immensely pleasureable, is linked to the past, to parents and grandparents
and to the ties of homeland, whereas fast food is perceived as linking
young people to global youth cultures, to culturally diverse friendship
networks and to wider society. This paper
has explored the political arenas of taste in a diasporic and homeland
setting. Vietnam's embrace of a new era of mass culture along with the
shifting sands of a postsocialist economy and politics reveals that it
is the everyday activities such as eating and drinking which are creating
new modes of political behaviour--not an active politics of dissent but
rather an irreversible wave of non-state imaginaries which are changing
the ideological landscape. Rather than dismantling socialism, these new
pleasures and popular interests revitalise socialism and in its new decentred,
de-essentialised forms it becomes a constitutive part of the daily reality
of Vietnamese political and cultural life. As is characteristic of post-colonialism,
in post-socialism the ideological legacies and cultural effects of past
events not only remain at work in the present but are often taken in new
directions, reinvented strategically for the contemporary moment. In relation
to food, the post-socialist moment is one in which emphasis is given to
the pleasures of food and eating in a market economy in contrast to the
periods of deprivation in the recent past. In the case of diasporic Vietnamese,
it is young Vietnamese-Australians who are changing the culinary cultures
of their communities. Although still enjoying the smells, flavours, textures
and protocols of cooking and eating Vietnamese food with family, they
are also drawn to the less-structured, individualised eating of fast food
outlets. The new food
cultures in both Vietnam and the diaspora are means of expression which
involve people in a play between new forms of eating out and more culturally
normative home cooking. At the same time, in both cases, culture and national
identity are negotiated through the pleasures of eating. The public acts
of eating out in Vietnam are both a means of social display and distinction
as well as an indicator of the tensions between reform and festivity within
an authoritarian nation-state struggling to define itself in a globalising
world. In the diaspora, young Vietnamese are creating themselves anew
in their styles of eating and consumption more generally. In both sites
new ways of eating reveal the social force of the imagination. As Appadurai
has argued, the faculty of the imagination allows 'collective patterns
of dissent and new designs for collective life to emerge' (Appadurai 2001:
6-7). By eating in imaginative new ways, Vietnamese in Vietnam are resisting
state control through the senses, and in the diaspora young people's fast
food eating practices involve them in larger-scale patterns of consumption
such as shopping and going to the movies. The links between food practices
and wider social and political changes reveal that 'the small habits of
consumption, typically daily food habits, can perform a percussive role
in organizing large-scale consumption patterns, which may be contrived
of much more complex orders of repetition and improvisation' (Appadurai
1993:13). Whereas in the homeland these new patterns of eating and consuming
focus on the processes of becoming through consumption in contrast to
the previous focus on production in the socialist economy, in the diaspora
fast food is part of mainstream popular culture and eating in food courts
thus reflects the desire of young people to share in wider contemporary
youth culture. Adventures in eating--at home and outside, in the homeland
and in the diaspora--become a means to ingest the wider sociopolitics
of Vietnamese lives, and in doing so, articulate new forms of gastronomic
participation. While in Vietnam the national 'home' is being remade through
eating and other popular activities, in the diaspora homeliness is being
sought by young people beyond the domestic setting, in the world of their
culturally diverse peers in new sites of consumption where food remains
central to the home-building project. (n1.) My
fieldnotes from 1991 capture this integration: Appadurai,
A. 1993. Consumption, duration and history. Stanford Literature Review
10:11-33. |
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