For years now, I and other Bay Area food people have asked
chef/restaurateur Charles Phan this question: When will you have a cookbook? If
you don’t know Charles, he and his family
own and operate one of the most successful and high-profile Asian restaurant
empires in the U.S. Their flagship establishment is San Francisco’s Slanted
Door, an 8,000-square foot space located not in the city’s Little Saigon but
rather the Ferry Building — the iconic epicenter of the
Bay Area’s local and artisanal food movement. As one of San Francisco’s top culinary destinations,
Slanted Door announces that modern Asian food has arrived.
On a nightly basis, Slanted Door is packed with foodies,
tourists, and suits feasting family style and relishing Vietnamese dishes. What
attracts diners are the tight, ingredient-driven menu, inviting ambiance, and
professional service, not a kitschy, themed experience. In fact, the sleek
design of stone, wood and glass echoes the panoramic view of the rugged bay. Other
than the faint whiff of nuoc mam, the
environment doesn’t give away Slanted Door’s Vietnamese identity. By
transcending preconceived notions of race and ethnicity, the restaurant is
refreshingly post-ethnic, as dynamic and organic as Asia
itself.
So when Phan’s debut cookbook arrived, I had certain
expectations. Never mind that he collaborated with Jessica Battilana on the
book. That’s what many chefs do these days. Jessica is a very able writer
tasked with recording and conveying his words and recipes.
Most restaurant chefs first release a book about their
establishment. Phan’s first book is surprisingly broadly titled, Vietnamese Home Cooking.
A slew of shock-and-awe travel shots of him in Vietnam open
the book. They then segue into images what appears to be Phan's home in the Bay Area. There
are few obvious photos of the Slanted Door, despite the fact that a fair number
of recipes come from the restaurant and/or reference cooks there. Chefs coats
and latex-gloved hands signal a professional cooking environment, not a home
kitchen.
At first glance, Vietnamese
Home Cooking seems perplexing, perhaps because it aims to fill too many
needs.