Friends and banh mi buddies, my publisher Ten Speed Press and I are partnering up with Red Boat Fish Sauce on several exciting events for The Banh Mi Handbook. Red Boat owner Cuong Pham and I have been talking about doing fun stuff together to spread the word about the book and Vietnamese food and cooking.
Ten Speed Press had no problems joining the party and being part of Team Banh Mi! We’re all very excited about the book and hope to get you cooking, eating and creating fabulous Vietnamese sandwiches.
First up is a pre-order giveaway – a special “Thank YOU!” gift for 500 people who’ve expressed their banh mi love in advance of the book’s release on July 8. The giveaway includes a temporary tattoo created by book designer Betsy Stromberg. We dubbed it "The Banh Mi Coat of Arms," and is based on one of Betsy’s graphics in The Banh Mi Handbook.