Hurray! The Banh Mi Handbook went to print late last week. It was a push at the end to polish all the elements before the files were sent to China. As I mentioned earlier, the book won’t be out until July 8 but it has to get into the production queue. With people taking a huge chunk of time off for Lunar New Year, things would be delayed if we dilly dallied. We hustled to cross the finish line.
After I returned from Asia, I reviewed second proofs – which were basically the first proofs with the edits having been inputted and some minor layout redesign. At that stage, I huddled with my editor, Melissa Moore, who in turn huddled with designer Betsy Stromberg.
What those two women came up with was reviewed by a handful of other people at Ten Speed Press, including the publisher, creative director, and folks in sales and marketing. Things got tweaked, re-reviewed, and vetted at Ten Speed before I got my looksee. Above is the final cover and spine, which will be printed directly on the board that serves as the cover of the book; "POB" books do not sport jackets that slip off.
During the first proofs stage in December, we sent the book to people who may potentially provide an endorsement on the book jacket. The industry term for such remarks is “blurb” — which sounds awkward since it’s suppose to be a positive thing, a giant thumbs up.