The book comes out on February 7 and many of you have already pre-ordered. My publisher Ten Speed Press reports that pre-release support for The Pho Cookbook is fantastic! In the world of book publishing, pre-order sales are an important indicator of how well a work will do.
Way back when I announced that I'd be writing a pho cookbook, people immediately asked when and where they could pre-order the book. That level of reaction was unexpected, and added wind to my writing and research sails. I’m incredibly honored -- okay, actually extremely stoked -- that people are getting into the pho spirit and entrusting me to be their pho Sherpa.
To thank everyone for supporting the book, my publisher and I put together a special pre-order giveaway that launched today. It's a win-win on many levels (not just because my surname is pronounced somewhat like “win”).
Each person who enters automatically receives "How to Order Pho" -- a pho menu decoder and pronunciation guide; to help you order pho like a pro, my 86-year-old dad did the audio recording! That's Bo Gia (Old Daddy in Vietnamese) the night we recorded. And on a first-come-first-serve basis, entrants will get a pho enamel pin in the mail. Showing your pho love couldn't be any snazzier or easier!
Additionally, three (3) randomly selected people will receive a special package of gifts from three generous companies.
I put together the "Pho Head Start" package to inspire people to pave a path to excellent pho. For example, to thinly slice proteins and garnishes for pho, you need a sharp blade. Chubo Knives sells exceptional Japanese knives and equipment. The gyutou is a multipurpose Japanese chef’s knife, and the one Chubo is gifting is particularly handsome and strong. I have three gyutou (also may be spelled guytou) knives, and they’re the most often used ones in my kitchen for rendering super thin, accurate cuts.
And if you caught me in Sunset magazine's pho “Master Class” feature story, I was using a six-quart Fagor Duo pressure cooker for making pho. I own two of them. They’re workhorses and easy to use and clean up. I recently gifted one to my mom and she was initially skeptical but accepted the cooker after I explained that modern cookers like Fagor's will not explode like the one we had in the 1970s, which she still had in the garage(!).
Finally, with a knife and a new cooking appliance, you need to buy ingredients for your pho. Whole Foods in San Francisco generously contributed gift certificates, which you may use at any of their stores. Many recipes in the book are doable with supermarket ingredients and I’d like to encourage cooks to mine their local grocers for pho-worthy ingredients.
If you haven't had the chance, get a peek inside via this pho cookbook preview. Also check out the book excerpt on pho history published at Lucky Peach (the excerpt was one of the most popular articles on LP's site in 2016!).
In order to enter the giveaway, you do not have to pre-order between January 10 and 24. It’s perfectly fine if you pre-ordered the book before the giveaway started. Make sure to enter before the giveaway ends: January 24, 2017 at 12pm (PST).
My apologies to foreign pho fans that the giveaway is open to only U.S. residents -- people with mailing addresses in the United States. However, you may pre-order the book anywhere books are sold, such as:
Signed books are available at Omnivore Books (SF)
After pre-ordering, note the retailer’s order confirmation number. You’ll copy/paste it into the entry form.
How to enter? Tastebook.com is hosting the giveaway. A part of Penguin Random House/Crown/Ten Speed Press, the site focuses on cookbooks and authors, in case you’re unfamiliar with it. Click here or on the image below to jump to the giveaway entry webpage.